University of Bath
Building a student app to foster a
best-in-class university experience
In March 2023, the digital team at the University of Bath joined forces with Loomery. With a student population nearing 20,000 the challenge was clear: create a best-in-class student experience.
The ambitious immediate goal was to elevate student satisfaction at Bath with the use of technology. If successful, this app pilot would lay the foundation for further development in streamlining the digital experience across the university.
Loomery assembled a cross-functional dream team, featuring a product manager, product designer, and two software engineers, who paired with the University’s product manager to deliver a pilot app for the first term of the 23/24 academic year. The feedback from students has been outstanding.
Project in numbers
Students testing the Alpha said they’d use it at least a few times a week
Students engaged across the project in workshops, interview, surveys and testing
'It was a really positive experience working alongside Loomery on the development of the student app; their constant focus on the user experience and the needs of our students ensured the project development stayed on the right track.'
- Ian Blenkharn, Director of Education and Student Services
Testing the app with students
Over the course of ten sprints, the app came to life. We seized the opportunity in September to recruit student testers during Freshers' Week. These students became the basis for a diary study, which rewarded students for sending us feedback detailing how and why they were using MyBath in their day-to-day life.
The results were outstanding
In the first phase of user testing:
• Students gave the app a 4.4/5 rating on first impression.
• After a 2 week experiment, 100% of participants said they would continue to use the app in the future.
• Of which, 25% said they would use it everyday, and a further 58% said they would use it multiple times per week.
• 100% of participants said they would recommend the app to a friend.
“I was actually blown away by how coherent and connected the app is”
- Claire, 1st year, Biology BSc
Collaboration with students in their first term at university allowed us to refine the user experience, gain confidence in our decisions, and steer the direction for the future MyBath app. Ultimately, the pilot's success has paved the way for a broader rollout, which will enrich the digital lives of the entire student population.
Loomery’s collaboration with the University of Bath showcased a commitment to innovation, user-centric design, and transformative impact. The MyBath app has set the stage for a future at the university where technology not only facilitates the academic experience but acts as a gateway to university life, aligning with the evolving needs of higher education.
“Loomery's expertise has proven to be of immense value to MOO in our journey of discovery, aiding us significantly in advancing our strategy and roadmap and identifying the most important outcomes for our customers. Our collaboration with Loomery has been exceptionally seamless, with them perfectly integrated into our team and working closely with our internal stakeholders. Their ability to help us visualise, test, and validate the desired customer experience has filled us with excitement and confidence for the road ahead. Thank you Loomery!”
— Noha Ghazouani, Director of Product at MOO