A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.
We use analytical cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. We also use marketing cookies. Marketing cookies are used to track visitors across websites. This helps us connect promotions and marketing activity to website visits.
You can find more information about the individual cookies we use and the purposes for which we use them below.
Google Analytics cookies
We use Google Analytics to carry out statistical analysis of page use, page interactions and paths through the website to evaluate and develop our website. This information allows us to understand individual behaviours and needs more accurately.
Cookie name: _ga
Purpose: Registers a unique ID that is used to generate statistical data on how the visitor uses the website
Cookie name: _ga_#
Purpose: Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.
Cookie name: _gat
Purpose: Used by Google Analytics to throttle request rate
Cookie name: _gid
Purpose: Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
Cookie name: ads/ga-audiences
Purpose: Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites.
Vimeo video player cookies
We use Vimeo to play video content on the website. Vimeo tracks usage of their embedded video player. This information allows us to understand visitor behaviours and improve what we do.
Cookie name: aka_debug
Purpose: Used by Vimeo to track usage of their embedded video player
Cookie name: vuid
Purpose: Collects data on the user's visits to the Loomery website, such as which pages have been read.
Kulea is a marketing sales and automation platform which allows us to track our whether our marketing efforts turn into visits to our website.
Cookie names: ___ma_cls, ___ma_dnt, ___ma_trk, _ma_cls, _ma_trk
Purpose: Used by Kulea to track visits across websites and from emails we've sent, meaning we know when somebody has responded to a Loomery marketing campaign.
For more information on how Google uses the data collected via this service, see here.
To opt out of being tracked via Google Analytics, you can use Google's opt-out browser add-on.
We do not share the information collected by the cookies with any other third parties. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies.